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| YouTube is testing free TV channels that show ads |
According to a Wall Street Journal report, YouTube is testing ad-free TV channels with content from select media companies.
The YouTube test experience is similar to the service's Pluto TV channel (Live TV) or TV platform (Roku), as well as the experiences built into TVs from companies like Samsung, LG, and Vizio. To be a hub where users can choose what they want to see.
It should be noted that the concept is part of the lucrative business models of some other companies in the market, with two TV manufacturers (Vizio) and (Roku) reporting financial reports showing that they earn more advertising and sales commissions than they don't catch a sale. Let's go.
The latest report from Vizio shows that it makes an average of $27 per user per year, while Roku makes more than $44 per user per year.
A YouTube spokesperson confirmed to the Wall Street Journal that ad-supported free TV channels are being tested, and the report says the feature could be rolled out more widely this year.
YouTube is said to be working with Lionsgate and A&E, which own channels like History, FYI, and Lifetime.
The YouTube platform has extensive experience in delivering premium ad-supported content. In 2022, it has added ad-supported free TV shows to the content it offers to users. A few years ago I did the same thing. Last year, the company added free channels to the live streaming tabs of Google TV and Pluto TV.
There is also YouTube TV, which is a paid service that offers users a similar viewing experience to the major TV channels. Over the summer, YouTube announced that the service had reached about 5 million subscribers.
The test comes because many other streaming services offer cheaper or free ad-supported subscriptions, like HBO Max, Disney Plus, or Peacock.