Samsung announces TV screens with a brightness of up to 2000 lumens
Samsung announces TV screens with a brightness of up to 2000 lumens


As part of its participation in the Consumer Electronics Show (CES 2023), Samsung announced a new version of the on-screen display technology (QD-OLED) and the digital cockpit for self-driving cars.

The South Korean technology giant said in a press release: “The (QD-OLED) display technology that was unveiled at (CES 2022) offers consumers unprecedented colors and the best picture quality without distortion from any angle.” CES again in an improved version: (QD-OLED 2023).

The company added that it is rounding up the range for 2023 by adding (QD-OLED) screens for its 77-inch widescreen TVs, which is the largest in the (QD-OLED) range, which also includes 55-inches, 65-inches, and there is also a 34-inch screen. Measures 49 inches.

According to Samsung, the 2023 series takes advantage of advanced optimization algorithms (IntelliSense AI) and new materials (OLED HyperEfficient EL) that increase color brightness for every color in the spectrum (RGB). As a result, the maximum combined RGB color light output exceeds 2000 nits for stunning picture quality.

According to the company, AI technology based on big data collects information from each pixel in real time and uses it to precisely control the light, "allowing the audience to enjoy excellent picture quality, and the screen efficiency has been greatly improved". . Through the use of advanced artificial intelligence technologies.

Samsung said that the 2023 version of the QD OLED screen will reduce energy consumption by 25% compared to the 2022 version by using highly efficient organic materials and more advanced artificial intelligence technologies.

New digital cockpit

Samsung has introduced an automotive product called (New Digital Cockpit), which is a digital cockpit aimed at the growth of the self-driving car market in the future.

The product, according to the company, consists of a screen designed specifically for the digital car cockpit, combining a 34-inch screen with a 15.6-inch screen.

The large screen can be used as an entertainment screen in standalone mode. The curvature of the 700R cockpit display "provides an optimal viewing experience from the cockpit and helps the driver focus on the road."

New digital cockpit




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