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| Report: Apple is working on its own MicroLED display |
Apple is developing its own displays (MicroLED) for use in devices like the iPhone and Apple Watch, according to a new report from Bloomberg.
The new screen, designed and manufactured by Apple, is set to hit the market early next year after nearly five years of planning and development, according to the report.
Currently, Apple uses screens designed and manufactured by different companies, for example, the (OLED) screen used in the iPhone 14s is made by the South Korean companies Samsung and LG, and a Chinese company (BOE).
According to Bloomberg, Apple can hire other companies to make its screens, but they will use their own designs and specifications rather than relying on someone else's.
This is certainly the case with Apple's own chips in laptops and desktop computers, as the company began designing and producing high-performance, energy-efficient chips after abandoning Intel chips. While these chips are manufactured by TSMC, Apple has complete control over the design.
According to reports, Apple is expected to use its own (MicroLED) screens in the Apple Watch first, which is expected to happen in early 2024 and will replace the (OLED) screens currently in use.
Given that one of the challenges facing (MicroLED) screens is shrinking them, especially since the only commercial products that actually use the technology are large Samsung TVs, this goal seems ambitious for Apple, but Apple has been planning this step for a long time.
In 2018, Bloomberg reported that the company was secretly developing its own watch display technology, and in 2014, Apple acquired a startup company (LuxView) that specializes in manufacturing displays (MicroLED).
It was rumored last year that the company was working on ultra-thin (Micro-OLED) and (Micro-LED) screens for augmented reality glasses, which the company was said to have launched a long time ago.
Apple's push to introduce displays (MicoLED) in watches first is seen as a smart move, with watches driving new sales rather than those of the company's flagship product, the iPhone. With these hours, the company can buy time to perfect the screen before integrating it into the iPhone. It could take years to integrate screens into phones, according to Bloomberg.
Bloomberg's report on the screen came just a day after another report that said Apple was developing a new proprietary chip that would power some key communications functions on its devices.
The company will develop its own chips to replace Broadcom's currently used Wi-Fi and Bluetooth chips and plans to integrate the chips into its devices by 2025.