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| How can you use TikTok to promote your business? |
The TikTok application has grown exponentially in recent years, with its global user base now exceeding 1 billion active users, and like any application that expands its user base, it has become an advertising channel to promote businesses and services to reach more customers.
Here are five tips to help you use TikTok to promote your product or service:
Currently, most of the social media platforms prefer the original content they have produced, be it photos or videos. So try not to post a standard video that you didn't produce yourself, as that will kill your great chance of getting it broadcast.
Social media platforms also prefer broadcasting original videos that feature one or more people speaking directly to the audience, whether they are talking about a general topic or demonstrating the benefits of a product or service, keeping addiction to the videos to a minimum. Contains content that appears human.
You can start by recording a short 30-60 second video explaining the main benefits of your product or service and then recording a video for customers who have already purchased your product or service and talking about their experience.
2- Use hashtags and keywords:
You not only record and publish the video, you must add a short description with some keywords that express what the video is about and include relevant hashtags to allow the content distribution algorithm to categorize the video and present it to your audience.
The keywords and hashtags attached to videos also help increase their chances of appearing in the app's search results, as it was recently found that a large portion of Gen Z users prefer searching on TikTok rather than doing Google.
3- Install the TikTok Pixel on your website:
If TikTok Pixel is installed on your event website or online store; The ability to track visitors multiple times across the app and retarget your ads to encourage them to come back and buy.
(TikTok Pixel) is a code that is added to websites and online stores and sends visitor data directly to your TikTok Ads account with which you can create and re-create Custom Audiences with Custom Campaigns. grandfather.
4. Run these types of ads:
If you have a website or online store and add the code (TikTok pixel), you can run a conversion campaign targeting users who are most likely to leave the TikTok app and make a purchase or data on website registration. .
If you don't have a website or online store, you can use lead generation campaigns that target users who have a better ability to store data locally in the app without visiting an external website.
5- Interaction with linked accounts:
One strategy to help your business account go viral and attract more customers is to engage with videos posted on other business accounts or services that target the same audience as you. But it doesn't directly compete with you.
For example, if you sell clothes, you can comment on videos on other business accounts that sell perfume or shoes, so that your comments appear in front of fans who comment on those videos and encourage them to follow your account.
Try to make your review meaningful and relevant. For example, you could praise a new product featured in a music video and associate it with one of your own - for example, "This perfume is perfect for formal occasions and goes best with this color."
This type of comment will make you look like an expert to other account followers, not the seller, which will encourage some of them to browse and follow your business account.