 |
| Twitter is reassuring advertisers with new ad delivery controls |
Reuters reported on Friday that Twitter on Thursday sent a notice to advertisers that it is rolling out new controls that will allow them to block ads from appearing above or below tweets containing certain keywords starting next week.
The new controls are part of Twitter's efforts to reassure advertisers who have pulled their ads from the platform since billionaire Elon Musk bought the platform last October. Re-Call.
Almost 90% of Twitter's revenue comes from digital ad sales. Musk recently attributed the "significant drop in sales" to civil rights groups pressuring brands to suspend advertising on Twitter.
Twitter officials said Thursday on a conference call with advertising industry groups that the platform is considering bringing in third-party moderators, Reuters reported, citing people familiar with the matter. The company representative added that the inclusion of brokers would allow the platform to have more moderation in languages other than English.
Earlier, Twitter's new head of trust and safety, Ella Irwin, told Reuters that the platform would rely more on automated content moderation.
Owen also said Twitter's recent layoffs, which involved more than 50% of the workforce, haven't hurt the moderation team too much and those who work in key areas like child safety.
A revamped version of Twitter Blue, a monthly subscription service, will launch on Friday, according to an email sent to advertisers Thursday.
According to the post, the subscription will allow accounts to earn verification codes provided personal accounts earn blue tokens while gold and gray verification codes will be awarded to business accounts and government accounts.
The letter also states that Twitter Blue subscriptions are $7 per month on the web and $11 on Apple devices.
Twitter also told advertisers that it had removed from profiles the ads mentioned in the Washington Post article published last Tuesday, which said the ads appeared on white nationalist accounts.
The company has confirmed that the aforementioned accounts are not among the accounts removed as part of the "pardon" announced by Elon Musk last month. Twitter told advertisers, "We will not reinstate bad actors, spam accounts, and users involved in criminal/illegal activities."