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| Samsung announces the winners of the region first Space Cup soccer tournament on Roblox |
Samsung MENA today announced the winners of the Roblox Space Cup Soccer Championship, an exclusive event that takes place in the Space Tycoon virtual stadium to celebrate the current soccer season. The victory of the Saudi national team in the first edition of the tournament was a historic achievement in the world of virtual sports.
The Saudi team, led by YouTube star and famous player Becca Lully, defeated Moroccan Abdel Hadi in the final to win a $10,000 Samsung product package. Eight teams, led by influential figures from the United Arab Emirates, Qatar, Saudi Arabia, Morocco, Turkey, Egypt, Iraq and Tunisia, competed for the Champions Cup in the two-day Roblox platform tournament.
In less than 10 days, more than 1,500 sports fans registered for the competition, which exceeded all expectations. The event was broadcasted on Samsung's MENA YouTube channel and garnered more than 220,000 views over two days, 9-10 December 2022.
Mohamed Al-Azzawi, Head of Digital Marketing, Samsung Electronics MENA Headquarters, said: “This virtual sporting event, the first of its kind, has sparked tremendous interest in the region. Fun experience. We will continue to innovate and do our best to provide our customers with a personalized experience with Samsung products.
After the tournament, Gen Z continued to visit the Space Tycoon virtual stadium to participate in a new mini soccer game that is only for sports fans and visitors to the Roblox platform. In addition, more than 475,000 players have signed up for the Space Tycoon minigame since the competition was announced last month. The virtual stadium itself has seen a 95% increase in visits and 165 million impressions since the start of the tournament.
The process of selecting the 16 finalists from the final list of 64 players was the most challenging due to the wide popularity of the Roblox platform and the growing community of players in the MENA region. The event was a huge success, with positive interactions between players and fans from across the MENA region before, during and after the match.