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| Musk had a ploy to beat Apple by lowering the price of Twitter Blue online |
According to a new report, Twitter plans to change the price of its monthly subscription service, Twitter Blue, depending on which platform users choose to pay for.
The information quoted people familiar with the matter as saying that Twitter will reduce the monthly subscription fee for the Twitter Blue service from $ 7.99 to $ 7 if users choose to pay through the network, but if the user chooses to pay via the paid network on the iPhone, the price will rise. At $11.
The report notes that the move was Twitter's response to compensate for Apple's reduction of a percentage of all in-app purchases made on the App Store, which ranged from 15% to 30%.
Twitter hopes that the lower price of online subscriptions will encourage more users to choose this payment method for subscriptions through their iPhones.
Notably, the report failed to mention the price the company might charge for a Twitter Blue subscription through Google's Android operating system.
As the CEO and new owner of Twitter, billionaire Elon Musk, struggles to increase the company's revenue from the Twitter Blue service, he knows that Apple will share the profits with him through a 30 percent discount, which he won't vote for, so he lashes out at the expense. He calls it a "terrible tax".
Musk, who completed the $44 billion acquisition of Twitter on Oct. 28, said last week he would choose to "go to war" to pay that percentage. But Musk later deleted the photo.
Then Musk came out last Thursday and said he went to Twitter headquarters to meet with his counterpart Tim Cook and the two reached an agreement after a "constructive discussion".