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| Apple announced the largest update to the AppStor's pricing system since its inception |
Apple on Tuesday announced what it describes as the most significant update to its pricing feature since the App Store launched 14 years ago.
In a blog post, the US tech giant said the new changes give developers an additional 700 credits, as well as a new pricing tool to help them set prices by country and make it easier to manage exchange rate changes, among other things. mission.
Apple said its global trading and payment system has made it easier for developers to set up and sell their products and services around the world since the launch of the App Store.
From simple payments and clear user billing to powerful marketing tools, tax and fraud prevention services, and revenue refund management, the App Store's payment and commerce ecosystem provides developers with a continuous way to grow their business.
Pricing supports these features, allowing developers to choose from a variety of business models such as: eg: one-time purchases and multiple subscription types.
Starting today, these new price increases apply to apps that offer auto-renewing subscriptions, as well as any other apps and apps purchased in Spring 2023, and allow all developers unprecedented flexibility and access, Apple Control said. 45 currencies with 175 branches.
Apple explained that under the App Store's updated pricing system, all developers can choose from 900 price points, about 10 times what's available for most apps. This includes 600 new Choice Points, with 100 higher awards available on demand.
In each of the App Store's 175 stores, developers can take advantage of additional pricing arrangements, including: Starting with two repeating numbers, ex: 110,000 yen, they can end products with number 99. Next number, ex: 90 .or 00. This is particularly useful for managing data packages and annual plans.
Starting today, subscription seekers can also manage currencies and taxes more easily across storefronts, by selecting the most popular local storefront to automatically generate a price basis across the 174 storefronts and 44 currencies.
The developer will continue to set prices per store if desired. Pricing options based on the storefront will expand to all other apps in Spring 2023.
For developers who distribute their apps around the world, the App Store Global Equivalent tool provides a simple and convenient way to manage pricing in international markets. Recent improvements expand these possibilities and allow developers to keep their local currency pegged to a storefront of their choice, even with exchange rates and taxes.
All developers can also see the availability of in-app purchases through the storefront.
Apple said it will regularly update pricing in certain regions based on tax and exchange rate changes.
She explained that it does this by using the exchange rate information used by the people who prepare the financial statements to ensure that app purchase prices remain the same across stores.
Starting in 2023, developers with paid apps and in-app purchases will be able to set prices for local regions that will not be subject to automatic price adjustments.