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| Analysis: Twitter will lose 32 million users in the next two years |
According to a new analysis, Twitter will lose more than 30 million users over the next two years due to billionaire Elon Musk's takeover of the company and the sweeping changes he made to the platform.
According to Insider Intelligence, which has been studying the Twitter platform since 2008, the site will lose about 4% of its users in 2023 and 5% in 2024, representing a loss of more than 32 million users.
The analysis predicts that users will leave the social network due to growing dissatisfaction with ongoing technical problems and the spread of hate speech and harmful content.
"There is not going to be a catastrophic event that destroys Twitter," said Jasmine Enberg, senior analyst at Insider Intelligence. Instead, due to technical issues and the emergence of hateful or inappropriate content, people will slowly stop using the Internet, which will only do so. So Fetch will be more interested in the weather.”
Although Twitter has shown that it's working hard to fix the problem, its small 24/7 staff can't fix the platform's infrastructure issues and content changes.
Since Musk acquired Twitter in late October of last year, Musk has launched his career at the company by laying off about 50% of the workforce, or about 7,500 employees, terminating workers' outside contracts, and then giving the rest of the staff time to choose between long hours and Work intensity or job abandonment has forced more than 1,000 employees to leave.
The analysis found that younger and older workers were "disloyal and less willing to put up with humiliating experiences" and therefore more likely to quit.
According to another analysis, Twitter's user base in the United States will decline more than any other region, with the number dropping from 58.7 million in 2022 to 50.5 million by the end of 2024.
Insider Intelligence reported that its forecast for Twitter ad revenue growth over the next two years has been whittled down to "mostly flat," especially after some major advertisers pulled ads from the platform over concerns about Musk's plans to control content.
Although Enberg expects users to continue to abandon Twitter, she hopes that "if Musk can avoid potential service issues and outages, fix content moderation issues on the platform, and get new things into the app to drive sales, he will still be able to." " to convert attrition. "the user".