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| Twitter resignation sparks fear from advertisers |
Sarah Personnet, Twitter's director of advertising sales for more than four years, resigned Friday after Elon Musk completed his acquisition of the social network.
Personet is the first Twitter executive to leave the company since Musk took office. His first decision last Friday was to lay off: Platform CEO 'Parag Agrawal', CFO of 'Ned Segal' and Legal and General Counsel of 'Vijaya' Gadi Shawn Edget also indicated that he plans to lay off employees in all areas of the business.
Employees are highly respected in the advertising community and are seen within Twitter as a trusted partner in helping marketers address brand integrity and misinformation issues. Thus, his departure will leave a huge void for brands on Twitter. Some of these brands have raised concerns about management. musk platform.
Personnet announced in a tweet that he resigned from Twitter on Friday and officially ceased operations on Monday, in an attempt to reassure advertising partners that the new management is committed to the integrity of the brand, noting that the company has been in recent days has continued the brand promise.
His departure comes as Musk's team prepares to meet with advertisers in New York this week, which will be crucial to reassure advertisers about the platform.
Personet started her career at Twitter in October 2018 as Vice President of Customer Solutions and was promoted to Customer Director in August 2021. Prior to that, she was Vice President of Marketing at Facebook for three years before becoming COO of Refinery29, a position she held for nine months. Just.
Persona's departure is another development in Musk's rocky Twitter takeover. But the exit, overseen by a reclusive, moody owner, caused great concern among Twitter advertisers.
As a result, General Motors, Musk's main rival, Tesla, has paused its Twitter ads, and as more employees are fired, it may become more difficult to edit content and crack down on misinformation.
Cases of discriminatory language have also increased on the platform in recent days, making advertisers more nervous about their presence on the platform.
As a result, Elon Musk became Twitter's sole director after the board was dissolved, with the entire board, including the CEO, dismissed, according to a SEC filing on Monday.
When Musk first offered his Twitter takeover in April, he said he wanted to delist the company because it would help him reduce disclosure to regulators.