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| Twitter loses heavyweight tweeters as it shifts towards unsafe tweets |
Reuters reported on Wednesday that Twitter is losing some of its most popular users and that there is a shift among users towards "dangerous" work tweets.
Billionaire Elon Musk joked, "Is Twitter dying?" In April, just five days before he offered to buy the social media platform.
Now, Reuters says research from Twitter shows that user bloating isn't just about the number of influencers stopping posting from their accounts, but that Twitter is struggling to retain its most active users, especially those who support its business.
Heavyweight tweeters account for less than 10% of the platform's monthly active users, while generating more than 90% of all tweets and more than 50% of global revenue.
A Twitter researcher wrote in an internal document titled "Where Did Twitter Users Go?" According to Reuters, the number of Twitter users has dropped dramatically since the start of the coronavirus pandemic.
The study also revealed a shift in the interests of the most active English-speaking Twitter users over the past two years, which could make the platform less attractive to advertisers.
The study found that cryptocurrency and dangerous professional content, such as nudity and sex, were the fastest growing topics among English-speaking Twitter users.
At the same time, these users' interest in information, sports and entertainment is declining. Knowing about tweets about these topics helps Twitter cement its image as the world's "digital marketplace", which Musk once said is also the best option for advertisers who don't want their ads to appear with inappropriate content.
Twitter declined to say how many tweets it has tweeted in English or how much money it makes from English speakers. However, some analysts say demographics are important to Twitter's business.
Reuters quoted Insider Intelligence analyst Yasmin Endberg as saying that the platform generated more US ad revenue than all other markets combined in the fourth quarter and that most US ads are likely to target English-speaking consumers.
Through the research, Twitter tried to find out why the overall growth in the number of daily active users decreased and why the number of more active users on the platform decreased, but could not find an explanation for the reasons for the decrease in the number of daily active users. The number of heavy loudspeakers.
Reuters quoted a Twitter spokesperson as saying in response to the findings of an internal document, "We regularly research various metrics that are evolving based on what's happening around the world. Our total user base continues to grow, with the second largest in 2022. Daily active users reached who generate income 238 million per quarter.”
Most of these “top” accounts tweet rarely and post very little content.
— Elon Musk (@elonmusk) April 9, 2022
Is Twitter dying? https://t.co/lj9rRXfDHE