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| Twitter is testing a store feature to boost e-commerce |
Twitter Inc said it is trying to allow companies to post up to 50 products for sale on their profiles in an effort to seize a slice of the $45 billion social commerce market.
MetaMeta-owned Facebook and Instagram pioneered social commerce, enabling merchants to create virtual stores and sell products.
Like all social platforms, Twitter is gradually developing its own e-commerce approach, integrating product listings into the app.
Twitter clarified that the (free) beta testing of its store is available to select businesses in the United States. It can also be seen by people who use the Twitter app on their iPhone.
The new Twitter Store option provides a "View Store" call-to-action button on a company profile that users can click to view all of the company's listed in-app purchases.
US telecommunications company Verizon, one of the test partners, introduced iPhone cases and wireless chargers in its Twitter store. After the product is displayed on the platform, the user is redirected to the merchant's website for payment.
Twitter Shop allows sellers to view more products through their accounts
The experience builds on an earlier feature called the Shopping Module, which the platform tested last year. This feature allows brands to display up to five products at the top of their profiles on the platform.
The San Francisco-based company is experimenting with local shopping. This option allows people to shop for clothing, accessories, and other items while watching live videos of the brand's products.
Like all Twitter Shopping Features, Shopping Modules, Direct Purchases, and Shopping Managers, Store is designed to support the broader efforts of a diverse group of professionals (from small businesses to designs to big brands) to come to the platform to do business. part.
People talk about products on the platform. As such, the company wants the store to be a home for merchants on its platform, where they can organize product listings for the platform's audience. You can also give buyers an edge by taking advantage of the product discussions that occur throughout the service, allowing conversations to turn into purchases.