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| Tik Tok increases video duration to 10 minutes |
Tik Tok started offering the ability to upload videos up to 10 minutes in length. The official launch comes after the platform has undergone changes over the past few months.
Previously, TikTok videos could play for up to 3 minutes after the July 2021 change, before that the limit was 60 seconds after the initial 15-second extension.
"We're always thinking of new ways to add value to our community and enrich the TikTok experience," a TikTok spokesperson said in a statement.
"Last year we released longer videos, which gave our community more time to create and enjoy content," he added. We're now excited to start rolling out the ability to upload videos up to 10 minutes in length. We want to unlock more creative potential for creators around the world.
Extended video lengths give creators more time and flexibility when recording cooking shows, beauty classes, educational content, comedy sketches, and more.
Creators tried to circumvent the limitations of the platform before increasing the length of their videos and encouraging viewers to focus on other parts of the video series.
Although this method sometimes works. But it can be frustrating for users to have to scroll through the creator feed to find the right video in a thread.
New ads make TikTok a bigger competitor to YouTube, which brought in $28.8 billion in revenue in 2021.
YouTube is under threat due to the growth of Tik Tok, which prompted it to launch YouTube Shorts. However, hosting short videos is not the only strength of the Chinese platform, it is known for its many features, including a library of special effects, augmented reality tools, and a music menu.
Other popular features include Stitches and Duets, which allow content creators to collaborate with other users' content.
Tik Tok has changed in recent months
YouTube isn't the only social app to have noticed the TikTok threat since it launched Instagram Reels in 2020.
Instagram has since rolled out a number of Reels-like features for the Chinese platform, such as the Remix feature, which is similar to the Duet feature. Reels has also expanded to Facebook. Snapchat and Pinterest Spotlight have both launched.
But while Chinese platforms are seeking YouTube ad revenue, YouTube is focusing on TV ad revenue.
The Google-owned video platform recently announced that it will host its annual Brandcast trade show during TV Frontiers Week in May in place of Digital NewFronts.
According to TikTok, the option to record longer videos through the app will be rolling out to users around the world in the coming weeks.
Users are notified when updates are received. They should also make sure they are using the latest version of the app before trying out the feature.