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| Facebook bans all Russian advertisers around the world |
During the invasion of Ukraine, Facebook took another step towards Russia, temporarily suspending ads targeting people in the country and blocking ads from Russian marketers anywhere in the world.
“Due to the current operational difficulties in Russia, ads targeting Russians will be temporarily suspended,” the company said, noting that advertisers in Russia cannot create or display ads anywhere in the world, including Russia.
These actions represent a significant escalation of its actions against the country and help prevent misinformation about the Russian invasion of Ukraine from appearing in Facebook ads.
Russia's technology and communications organization Roskomnadzor has officially banned Facebook after about a week of restricting access to the site.
This has prevented many Russians from posting on social media during the crisis. Due to the decision of the Russian government to block access to Facebook in the Russian Federation, millions of Russian citizens will soon be left speechless, without reliable information, without everyday means of communication with family and friends.
She explained that she is trying to provide as many services as possible. But he did not provide any update on these efforts.
The advertising switch is expected to have minimal financial impact on the company, now known as Meta Platforms.
Dan Ives, an analyst at Wedbush Securities, said recently that if the US tech community takes power away from Russia, the worst-case scenario would be a 1% or 2% impact on revenue. He added that Wall Street would welcome such an industry-wide move.
However, Facebook's move is an escalation in the tech industry's response to the invasion of Ukraine, which is now entering its second week. The social media giant's advertising decision follows similar moves by Google, Twitter and Snapchat, which temporarily suspended all advertising in Russia.
Facebook removes all ads in Russia
Facebook's head of global affairs, Nick Clegg, said earlier last week that the company had refused a request from Russia's Roskomnadzor to stop reviewing public media posts that talk about intrusion.
This blocks access to state websites. The company has blocked access to the Russian news sites "Russia Today" and "Sputnik" in Europe.
Efforts expanded this week to impose a global ban on all state-run media across Facebook and Instagram.
According to local reports, Twitter is also banned in Russia. However, the company said it is still seeing the effects of strangling the area and not a complete ban. Russia's Roskomnadzor did not say the platform was banned.
The Russian Technology and Communications Organization has complained about YouTube, and has demanded that Google stop all ads in the country.
Russia's Roskomnadzor also complained about TikTok's new effort to brand the state media, saying the Chinese site has removed content from such Russian news outlets.