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| Amazon has discontinued its Alexa.com rating service |
Amazon has announced the closure of Alexa.com, an online rating tool for websites that the company has operated for 25 years.
The service for SEO offers a paid subscription with search and analysis tools and will no longer provide website statistics and rankings for the next year.
According to Amazon, after shutting down Alexa.com, the company will shut down the service's API in December 2022. The company allows users to export their Alexa data before closing the service.
The company announced its decision to discontinue the Alexa.com rating service on the .com support page on May 1, 2022 before May 2022.”
She added, “Thank you for making us the premier resource for content research, competitive analysis, keyword research, and more.
The website ranking service will stop accepting new signups from December 8th. However, existing customers can access it until the end of the service.
Website ranking service Alexa was founded in 1996 and acquired by Amazon in 1999. It took 15 years for the shopping giant to launch its digital assistant of the same name.
This service includes traffic rating, or global ranking, which is the rating of the most popular sites in the world.
This rating has become the most popular indicator of the service and provides users with an estimate of the popularity of a particular website.
The company drew this data from a small group of Internet users who used browser extensions and websites who chose to install traffic monitoring software directly.
Amazon discontinues service after 25 years
While the company has not given any reasons to discontinue the website ranking service, data from traffic analysis and marketing firm Semrush shows that traffic to the service has steadily decreased over the years.
The Site Review Service's Facebook and Twitter accounts have not been updated to announce the impending closure.
Alexa.com reviews have always been popular, but they are also controversial. Given the importance of producing traffic metrics for many online businesses, this is not surprising.
Over the years, there have been many claims that the service's traffic rating can be tampered with. But the service is still the most popular name in the industry.