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| Adobe introduces a new app to simplify editing tools |
Adobe launched Creative Cloud Express, a new mobile and web app that combines some of the best features from Creative Cloud Suite and Acrobat PDF tools into one app so users can quickly create anything from social media posts to posters and any video content.
Adobe knows that more hobbyists care about its technology than professionals. For this reason, he has launched a new app that attempts to unlock some of the most powerful tools for game enthusiasts.
The app offers a basic version of photo and video editing tools. This allows users to take advantage of layers, AI effects, and a huge library of fonts. All of them have simplified interfaces that facilitate the use of functions.
The company says a lot of people need something simpler and more accessible. These customers are increasingly interested in content and more interested in results than processes. Creative Cloud Express is designed to enable new users to quickly create things that look great without having to learn to use our most powerful tools (like Photoshop).
The app appears to be designed for social media administrators, small business owners, and anyone else who needs advertising but not a graphic designer.
When you launch it, you can choose from pre-made templates designed for a variety of purposes - flyers, Facebook posts, Instagram stories, YouTube thumbnails, restaurant menus, book covers, and more. After selecting the model, you can customize all the functions that it contains.
Adobe Creative Cloud Express
In a short commentary video, the company demonstrated how to customize text, import new assets from the Adobe Stock library, and add animations.
The smart feature automatically removes the background from an Adobe Stock image so that the image focuses only on the subject.
The app is free. However, additional features such as access to Adobe Stock images are available for a monthly subscription of $9.99 (this also includes existing subscribers of many Creative Cloud plans). The app can be used on iOS, Android, and the web.
The whole idea behind Creative Cloud Express is to give ordinary people the tools they need to realize their vision.
In recent years, the company has seen a significant increase in the number of non-professional users. Many of these users think they want the precision and control of the full Creative Cloud app. But the truth is that what they usually want is a way to get the same task done quickly and easily.
In addition, the company believes that this release is a step towards making it easier to access all of its most powerful tools.
“Everyone has a story to tell,” said Scott Belsky, Adobe Product Manager and Executive Vice President. Our mission is to enable everyone to express their thoughts.
“So, at a unique time when millions of people are creating personal and professional brands, we are excited to bring Creative Cloud Express to market as a simple template-based tool that makes it easy to create, collaborate and share so everyone can easily create.”