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| Zoom is testing advertising services for free users |
Zoom tries to show ads to free users. Ads appear on the browser page that users see at the end of the call.
The platform said it contains ads for free users in some countries. Although his blog does not explain these ads in detail.
Core service tier users will only see the ad when they join a meeting hosted by other core users.
Although no ads are shown during the meeting. However, this represents a major change in video conferencing services.
Traditionally, Zoom has set a slight limit on its free level, which has helped boost the service over the past year as people around the world have adapted to working from home and socializing.
The platform also provides end-to-end encryption for free users and was originally limited to paying users.
The current maximum free service level may be 40 minutes for the duration of a conference call.
But Janine Pelosi, Zoom's marketing director, wrote that it needed to start running ads to support the investment and continue to give users free access to the platform.
“This change ensures that our free users can continue to communicate with their friends, family, and colleagues using the same platform we've always offered,” Pelosi said.
The platform maintains that it does not use meeting or seminar content or messages (specifically audio, video, files, and messages) to target ads. I hope to avoid user backlash.
Show zoom indicators on the browser page at the end of the meeting
The platform said: Our mission is to make people happy by bringing people together. With the 2020 pandemic, we've seen exponential growth. The company's user base has mainly grown to include a large number of individual users. Today, millions of users around the world still have free access to our products and services. It is important that we continue to provide our products and services to users, promoting innovation and creating more value.
“With this in mind, we are excited to launch a beta promotional program today that we hope will support the investment and continue to provide our core users with free access to our platform.
The user sees a banner on the platform's website with a link to the cookie management tool. The platform has updated its privacy policy to take this ad plan into account.