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| The use of Tik Tok bypassed Instagram among children |
According to the results of the survey published by Forrester, American youth increasingly use TikTok, but at the expense of the Instagram platform.
This year, 63% of Americans aged 12-17 use Chinese platforms every week, compared to 57% of American platforms.
In 2020, Instagram will lead the entire platform with 61% of kids. And Tik Tok has 50%.
The latest version of Instagram has gone viral recently, starting with a Wall Street Journal series based on internal research by parent company Facebook (now known as META) and leaked by Francis Hogan.
Research shows that trying to keep users on the app. Facebook ignored its own data and showed the negative impact of the platform, especially on young girls.
Facebook announced last month that it was changing its services, including Instagram, to better appeal to consumers between the ages of 18 and 29.
At the time, CEO Mark Zuckerberg noted that TikTok in particular had become one of the most effective competitors.
Zuckerberg said the company will focus on full-screen videos on Facebook and Instagram next year.
The company launched Reels in 2020 as a direct response to TikTok. Since then, Snapchat, YouTube, Reddit and other social media services have copied full-screen video source formats.
Increase your weekly Tik Tok usage
“Successors and pre-alpha demographics have discovered that Chinese platforms are more fun and active than other social media platforms,” said Mike Proulx, analyst at Forrester.
"The creator community is one of the most important factors that differentiate Chinese platforms," he added. Competing platforms can improve the functionality and functionality of Tik Tok. Connecting with the community is a secret that cannot be copied and pasted to other social media platforms. It has nothing to do with the money competing platforms make to motivate content creators.
However, Tik Tok is not the best social media app among those affected.
This permission is granted to YouTube by Google. 72% of American teens will use the platform every week until 2021. This is a 69% increase in 2020.
Although the weekly Snapchat usage rate in the US is 54%, it is stable compared to 2020.