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| Snapchat brings augmented reality to video conferencing |
Reincubate, the inventor of Snapchat and Camo, collaborated to deliver an augmented reality experience that combines blur overlay, zoom in and out, pan and other functionality on the platform.
The new feature allows users to use the platform's camera toolset during live broadcasts, video chats, games, business meetings, and more.
It is reported that this is not the first time that Snapchat has immersed itself in augmented reality. But unlike Draw Tool 2019, Camera Kit is specifically designed to make augmented reality more intuitive and natural when broadcasting and other video activities.
The camera set to use this platform is free. So you don't have to worry about content restrictions.
IOS, Windows or macOS users can now use the platform's camera toolkit. Android users will have to wait for support to be added later in 2021.
Some options have also been implemented to help content creators monetize their creativity to promote a healthy and productive content ecosystem.
Those who want to use the kit can do so by finding an AR lens at Camo Studio.
Once selected, dozens of available lens options will appear. Each of these generally falls into one of the following four categories:
- Focus: Help people focus on the speaker in presentations such as portrait.
- Accessibility: Help people provide visual cues by tracking faces and using emoji on faces and gestures.
- Masking: Helps provide precise beauty filters or reduce gradation. These plans also help reduce media fatigue during broadcasting.
- New: A collection of the most interesting shots from the Lens Creator community, including realistic cats.
Snapchat collaborates with Camo
These categories provide users with multiple options to highlight and track speakers in their broadcasts. It facilitates the transmission of emotions and visual cues to the audience. And be sure to try better jamming. It offers a variety of destinations just for fun and adventure.
While other AR apps cannot be used directly with media streaming in 2021, they offer a wide range of options for those looking for different AR apps and ideas.
Snapchat's camera suite is perhaps the first of its kind to popularize AR apps and should be used.
Although the camera group released 12 lenses, content makers have started releasing new content, giving fans of the camera group plenty of options to choose from.
“It is exciting to see Camo use Snapchat’s camera toolset to deliver augmented reality for presentations, conferences and presentations,” said Elliot Solomon, Partner Director of the Snap Camera Platform.