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| Qualcomm wants to compete with Apple M-series chips |
Qualcomm is one of the world's largest manufacturers of chips for smartphones. But the company is now targeting the PC market, with the new chipset series expected to hit the market in 2023.
During the company's investor day, the CTO announced Qualcomm's plan to develop the next generation of ARM-based SoCs aimed at setting performance standards for Windows PCs.
The company is also committed to enabling its next generation of PC processors to compete with Apple's M-series chips.
The company previously developed two PC chips based on the ARM architecture in the Snapdragon 8cx and Snapdragon 8cx Gen 2.
But thanks to the $1.4 billion acquisition of Nuvia earlier this year, Qualcomm's next-generation processors should do even better.
Notably, Nuvia was founded by former Apple employees who previously worked on the team that helped develop Apple's M-series chips.
Although the Nuvia founder is currently embroiled in a lawsuit with Apple after leaving the company in 2019, Qualcomm still believes that the latest acquisition will help him develop more powerful chips than ever before.
Qualcomm buys Nuvia for $1.4 billion
The company hopes to ship its next-generation processors to vendors nine months before the chip officially appears in 2023.
Although Qualcomm is seriously considering competing with Apple chips and other ARM-based computer chips. But compared to current products, it should make real leaps in performance. The third generation of Apple chips is expected to hit the market in 2023.
Unlike the Snapdragon 8cx chip, the Snapdragon 8cx chip is primarily designed to support mobile productivity thanks to a longer lifespan and fast wireless connection. Qualcomm sees the next generation of processors as a challenge to Apple's processors in terms of performance and power efficiency.
This phrase may be a little tricky. Chipsets from tech giants like Intel and AMD are struggling to keep up with Apple's M-series processors.
One reason for the success of the M series chips is that Apple controls the design of the chip, the software, and the product. This allows iPhone manufacturers to improve the performance of their processors from start to finish.
At the same time, don't think of highs like Snapdragon Insiders phones. Qualcomm does not primarily manufacture devices for sale to consumers. As such, the following chips may require more collaboration between the manufacturer and Qualcomm to compete with Apple.