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| Facebook pays you to use Live Audio Rooms |
After CEO Mark Zuckerberg promised to pay $1 billion to content creators in July, Facebook's parent company Meta continued its strategy of monetizing its competitors.
A new report describes how some of the money was used. Facebook will pay musicians and celebrities tens of thousands of dollars to host meetings with its new Live Audio Rooms feature as the social network ramps up efforts to attract content creators and the young people who follow them.
In the past few weeks, the production company working for Facebook has contacted artists, musicians, and social media stars to offer them a paid package with live acoustic rooms.
The revenue offered is more than what the Clubhouse Social Audio app offers to creators with a payment plan.
This reflects Facebook's ability to leverage its financial power to break into live audio, a market populated by startups like Clubhouse and Discord as well as big tech companies like Twitter and Spotify.
Facebook is paying creators up to $50,000 to use the Live Audio Rooms feature on the platform, which is designed to compete with the social audio platform Clubhouse.
If you make as much money as you die, at least in the short term, successful buying is a sound strategy.
For example, Meta's Instagram is doing the same to promote competitor TikTok Reels. Pay content creators up to $35,000 to post on the platform.
According to the report, the Live Audio Room's terms of use are generous. Facebook was paying musicians and other content producers between $10,000 and $50,000 plus guest fees of $10,000 or more through its live audio productions five months ago.
For that money, Facebook wants content creators to host at least four to six 30-minute meetings.
Facebook continues to buy talent
Live Audio Rooms launched in the US in June and this feature was released along with other audio-focused products like podcasts, music, and short audio clips.
Notable people who have performed in the live sound room include singer Miley Cyrus and actress Shirley Cook. However, there is no evidence that these people were hired to appear in court.
You might think that only descriptive content creators pay to use their platform. But this behavior is common across the industry.
Tik Tok has its own fund to pay content creators. And Snapchat has a Spotlight feature. Twitter offers a paid accelerator for the Spaces job.
Almost all major platforms offer financial incentives to attract and retain talent. But the only question is who will stay when the money is gone.