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| Facebook bypasses Apple App Store fees |
Facebook has found a way to bypass Apple's 30% commission on in-app transactions. The company's CEO, Mark Zuckerberg, announced that content creators will soon be able to share dedicated web links to direct their fans through the use of Meta's local payment system.
If fans sign up through a link instead of an Apple in-app subscription, the creator keeps all the money minus taxes.
Facebook's subscription feature allows content creators to be charged regularly for access to exclusive content. This feature is available in 27 countries and is available to YouTube users who meet certain eligibility criteria.
Facebook falls into a gray area under Apple's App Store rules, although a spokesperson said the social network believes its methods have been approved for use on iOS.
The App Store currently bans iOS apps from offering alternative payment options for purchasing digital goods. But in this case, it's the creator, not Facebook, that allows people to pay for their online subscriptions.
A Facebook spokesperson confirmed that the social network has not cut off users' ability to use Apple's native payment system to sign up for creator subscriptions.
“In creating the Metaverse, we focused on providing content creators with opportunities to make money from their work,” Zuckerberg said in a blog post. Apple's 30% transaction fee makes this difficult. That's why we're updating our subscription products so that now content creators can generate more revenue.
The change is related to the avoidance of the apple tax
Apart from the fact that no commission will be charged on subscription transactions until at least 2023. Facebook started paying creators between $5 and $20 for each new subscriber they added. It has nothing to do with whether they pay over a dedicated network connection or through Apple and Google's systems.
The Facebook Income Calculator shows content creators an analysis of their income and expenses, including payments to Apple and Google.
Starting in December, Facebook content creators will be able to download subscriber emails directly from the company.