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| Facebook brings Live Audio to more creators |
Facebook is expanding its Live Audio Rooms feature, which launched in the US in June, to a global audience. In addition to public figures and content producers, the company also offers group competitions for this ancient club.
Initially, it was possible to create a real-time audio room using the Facebook app for iOS. The company has now also added the ability to create rooms in Android apps.
People can now listen to live audio room on their desktop. But they still have to use mobile apps to create rooms.
Within the group, the administrator can control who enters the sound room and provides both private and public options.
The social media giant is also bringing in audio clips to more users in the United States.
Audio clips appear in the user's news feed. The user recorded a short audio clip in a separate Facebook tool.
CEO Mark Zuckerberg described Soundbites as being similar to Instagram videos, but only for the sound.
According to the company, the product is still in the early stages of development. But so far it is very popular among the content creators who use it. The product will be available to more users in the coming weeks.
In the summer, the company entered the podcast business. However, listening to podcasts through this platform is still limited to audiences in the United States.
The company plans to expand its podcast products to other markets in the future. It's part of the long-term vision to provide a complete experience that provides new opportunities for podcast distribution, discovery, monetization, and social connection in one place.
Facebook creates its own social audio function
The company also indicated that it has focused on review tools in its social audio experiences, including tools that proactively and automatically identify malicious content. It adapts its processes to change audio content that violates its community standards.
In the past few weeks, the company's handling of harmful content has been heavily censored. It came after internal documents from whistleblower Frances Hawking showed that company research found Instagram could be harmful to teens, especially girls.
Nick Clegg, the company's vice president of global affairs, said Instagram is rolling out features to encourage users to take a break from the platform and keep them away from content that's not good for their health.