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| YouTube has 50 million subscribers on Premium and Music |
Google announced that YouTube has 50 million subscribers or YouTube Music and YouTube Premium users test, a significant increase from the 30 million subscribers reported in December 2020.
It seems to be an ongoing trend and people want to move to free versions of YouTube and YouTube Music, even though there is more competition for services in this area.
Google did not mention the 50 million figure. So I don't know how many people have subscribed to YouTube Music or Premium and how many people are using the free trial for a month.
However, the post does spend a lot of time talking about music, praising the platform as the fastest growing music subscription service.
The report shows that Spotify has about 165 million subscribers, and the Financial Times cited an estimate of 78 million Apple Music subscribers.
YouTube has 50 million subscribers on Premium and Music
YouTube Music Premium costs $9.99 per month and allows users to listen to and download music without ads.
YouTube Premium is priced at $11.99 per month. It enables subscribers to enjoy all the benefits of YouTube Music while downloading and viewing regular videos without ads.
Premium subscribers can also play videos in the background while using other apps or while their phones are locked.
It's a better experience for those who spend a lot of time watching non-music content on all platforms.
Google did not comment on the reason for the increase, as the number of subscribers reached 20 million. However, you should keep in mind that the previous year's numbers will be published soon. At that time, Google Play Music was closed.
It's hard to say how many people signed up. But Google Play and YouTube Music are set to have 15 million subscribers in 2019.
Without knowing the detailed numbers, it's hard to say what this means for Google. But it is clear that more and more people are interested in paid YouTube offers.
Although there have been many complaints about abundant video and audio streaming services, there seems to be room for growth.