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| Netflix is committed to the value of children's stories around the world |
This week, media streaming platform Netflix announced its biggest acquisition yet, taking the rights to the listing from Roald Dahl.
The deal is subject to regulatory approval that gives the platform access to the world of children's stories and businesses in order to better compete with kid-friendly competitors like Disney Plus.
Prior to acquiring the IP group, Netflix and the Roald Dahl Story Company previously entered into a partnership announced in 2018 to adapt some of the late author's work.
By visiting Dahl's entire library of stories—including children's classics like Charlie and the Chocolate Factory, James and the Giant Peach, BFG, and Matilda—the streaming platform has the opportunity to build an entire world through this list and strengthen its strengths and its children's and parents' lives. addicted to his service.
This deal can be considered one of the most significant acquisitions in the platform's recent past and demonstrates the importance of children's content in the continued growth of the service.
The company announced a big deal with Nickelodeon in 2019 for original movies and animated series. That was a year after Dahl announced the first partnership.
I recently ordered Cocumillon for three seasons. Kids was commissioned into the popular YouTube series originally last year.
Children's shows attract Netflix
The platform also noted that the 2020 stand-up comedy "Willoughbys" attracted nearly 38 million households in its first four weeks.
She said that this film is an example of the level of animation she is turning to in order to increase her commitment to children and family.
Combined with Dal's library, the platform is likely his biggest bet to achieve this goal. You did not indicate how much you paid for that list.
The podium is being contested in an increasingly dense space. Disney Plus, its main competitor to children's radio, had more than 100 million subscribers in the first quarter of 2021. Meanwhile, rivals HBO Max and Apple TV Plus are putting children's programming in their sights.