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| LinkedIn plans to discontinue the Stories functionality at the end of September |
LinkedIn has announced the closing of its Stories product. According to product manager Liz Lee, the company plans to remove the existing Stories experience by the end of September.
At the beginning of last year, Microsoft's own platform turned to content creators. Story feature added to share quick video updates.
Snapchat-style video stories first appeared in internal testing in February 2020. One of the reasons for the shutdown was that the platform knew that users did not want the video to be removed.
When we developed Stories, she said, we assumed people didn't want to attach unofficial videos to their accounts, and this rapid extinction has lowered barriers to publishing.
It turns out that you want to create long-lasting videos that tell your professional story in a more personal way and highlight your personality and experiences.
The move comes after Twitter shut down Fleet products in July.
Like LinkedIn, Twitter has indicated that users don't interact with timed videos the way they want to.
"We hope Fleet can help more people join the discussion across the platform," said Elijah Brown, Twitter's vice president of products. But we haven't seen the number of people since we introduced Fleet to every new person who joins the conversation with Fleet. As we have seen. Increase as expected.
LinkedIn plans to discontinue the Stories functionality at the end of September
The shutdown could lead to a broader withdrawal of social media companies from short-lived video products. However, it seems unlikely that Snapchat or Instagram will abandon the Stories product anytime soon.
"We started Stories last year as a fun, informal way to share quick video updates," the Microsoft platform said. We have learned a lot. We are now using these courses to develop the story format into a richer, more conversational video experience and reimagining it.
“We want to constantly use mixed media and creative tools for storytelling on our platform while working to better integrate it into your professional identity.” Once the current test is over, we will work on a new one.
The platform said user reviews require creative tools to make videos more attractive and professional.