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| Google pays Apple billions of dollars to monopolize search |
Most Internet users around the world trust Google for the accuracy and ease of use of its results. However, this is not an isolated case, as Microsoft also provides the Bing search engine. Along with other search engines like DuckDuckGo, he is known for his great interest in data protection.
There are also many search engines in different markets around the world that can compete with Google. Of course, the American giant does not want these competitors to lose a user. So it is very difficult to stay ahead.
The company has invested heavily in making its search engine the default engine for Apple products. For example iPhones and iPad tablets. In 2020, Apple paid up to $10 billion for this.
Google monopolizes search on Apple devices
As mentioned earlier, the company paid a significant amount in 2020. However, according to a recent report prepared by one of the analysts, this amount may rise to $ 15 billion in 2021.
According to the same and other sources, this amount could reach from $1.8 billion to $20 billion in 2022, which means that the growth is very large.
Google pays all of these payments to monopolize search on iPhones, iPads, and even Mac computers. There is no doubt that the company is willing to pay more in order not to lose more than a billion active Apple devices. However, other sources are the opposite.
The company also has to pay acquisition costs. Because if it doesn't pay off, Microsoft will undoubtedly make an offer to Apple. Especially after his suspected sympathy for the Australian government, he tried to replace Google's search engine with his own.
Other analysts assume that Google may stop working with Apple even in this regard. Because this deal is undoubtedly very expensive. On the other hand, the company has monopolistic issues and problems in many countries around the world, and this deal will not help it in this regard.
It is reported that many reports confirm that Apple is developing its own search engine. However, despite the company's spending capacity, it would take years of development to reach the same level as Google.
Google is also paying Mozilla up to $500 million annually to make its search engine the default Firefox engine on all platforms. Interestingly, this amount makes up most of the company's net profit.