 |
| Amazon wants to bring a branded TV to the market |
Amazon plans to launch branded TVs in the US as early as October.
At the end of last year, the company launched AmazonBasics TV in India. The company also works with other manufacturers to sell TVs with built-in Fire TV software. But these models are still branded with the manufacturer, like Toshiba.
The US version has been in operation for nearly two years, including teams at Amazon Devices and Lab126.
The TV launch has put the e-commerce giant in direct competition with other electronics companies such as Samsung, Sony and LG, which in many cases sell their devices through Amazon's online marketplace.
These 55 to 75 inch models should be large screen TVs. The start should take place as early as possible in October. However, this problem encountered a logistics bottleneck.
Amazon is also developing a standalone in-house designed TV. The TVs sold by the company in India are made in India and come with Fire TV operating system and Alexa voice control.
The 55-inch version is currently priced at $588 and the 50-inch version is priced at $506.
Amazon wants to bring a branded TV to the market
While some customers praise the TV for its value for money, many customers complain that the AmazonBasics logo appears on the screen for 15 minutes before they can watch the show, or that Alexa isn't working.
It should be noted that this is not the first time that Amazon has entered the field of electronics and home appliances through its own branded devices.
In 2018, the company launched a range of Alexa-based home devices, including microwaves, amplifiers, and amplifiers.
Her goal is to make her Alexa voice assistant as ubiquitous as possible. It is easily accessible by placing it in the area where people spend most of their time.
However, the success of this method is not yet clear. Alexa is still used primarily for simple functions like playing music or telling the time.