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| Twitter launched a paid live broadcast room |
After testing a few users over the past two months, Twitter has announced the launch of Ticketed Spaces for more users, giving creators another way to make money from efforts on the platform.
“We want to help people create paid rooms,” the platform stated. Some brokers can now create ticket areas. We are currently testing on iOS. But we hope to be able to make it available to everyone as soon as possible.
Ticketed Spaces is another way to monetize creators on the platform and is an important part of Twitter's broader strategy to increase usage and attract more users.
Homeowners can charge anywhere from $1 to $999 for rooms with tickets, and they can also set a maximum room size.
Participants in the test group initially kept 97% of the money earned. After deducting commission from Apple and Google for in-app purchases.
As this feature is currently only available for iOS, the platform has to pay 30% of Apple's in-app purchase fee. Therefore, the creators see only 67% of each ticket sold.
If the total income of content creators on the platform, including box office and premium fans, exceeds $ 50,000, the platform will increase their commission from 3% to 20%.
With the feature widely available, the commission also increases. In a May feature preview, the platform said the host will keep 80% of its earnings after deducting the app store fee.
Last February, the company's executives presented their plan to reach 315 million daily active users over the next three years, which will be monetized.
Twitter launched a paid live broadcast room
This plan is particularly ambitious as the platform has added 83 million daily active users over the past three years.
That includes a time when former US President Donald Trump used the platform as his preferred method of communication. He often updates the political position of the United States publicly through tweets.
The monetization function of the content creator plays an important role here. This is done by creating new incentives for popular content creators, which enables them to post more content on the platform and frequently interact with a large audience in the app.
If the platform can get more exclusive updates, it will attract people again. However, the question is whether these projects will attract new audiences and whether users will pay for these additional projects.
There are some limits to the effectiveness of the plan. Many people who have built a fan base on the platform have the opportunity to make money with this audience. But the point is, unless there is good value and reason, people don't pay.
This is the challenge faced by all the new monetized products on the platform. From newsletters to super following to Twitter Blue.