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| Tesla wants to become an electricity supplier in Texas |
Tesla hopes to sell energy directly to customers in Texas, where Elon Musk, the entrepreneur who has transformed the rocket industry and the latest in electric cars, has founded a new Tesla subsidiary called Tesla Energy Ventures. mid August. Texas sells electricity in the retail market.
Details of this movement are still very few. But if the order is approved in November, state energy market participants said the new Tesla Energy Ventures could stand out in the crowded and unregulated retail market where 120 companies sell gas.
Tesla positions itself as a premium brand and should not be the ultimate retailer in any attempt to attract customers. The company can sell the electricity it gets from the grid while it's running, or it can get the electricity from the company's home batteries when the grid is out.
The company might also enable Texans to use solar panels to make money by sharing excess power with the grid. Today this is possible only without problems for customers of large companies.
The company hopes to build two large, complete batteries to serve wholesale businesses in the state.
A 250MW battery is located near the Gigafactory, which is still under construction outside of Austin. Another huge battery is located outside of Houston.
This is an important addition to Musk's growing ambitions in Texas, where he recently moved after leaving California.
The company had hoped to enter the state's unregulated energy market early. However, widespread power outages caused by winter storms such as the EF5 cyclone, which swept the energy market in February, prevented this.
Five electricians have exited the market since February. But even as government regulators plan to rethink the market, companies like Tesla see an opportunity.
Tesla wants to become an electricity supplier in Texas
The company said in the registration that it plans to grow the business of its existing customers and target them through the mobile application and website.
The company owns an all-electric brand and appears to be well positioned to capitalize on a customer base interested in avoiding fossil fuels.
Additionally, it appears that many people in Texas are both buyers and sellers of the electricity that the new Tesla Electricity Project could serve.
By June, Texans had installed more than 1 gigawatt of personal solar panels. This is based on federal energy data.
All of these new solar panels and Powerwall batteries are controlled by Tesla-controlled algorithms. Households in Texas can use Tesla as their power plant in the interconnected grids.
This can increase the benefits of musk. He told investors in 2020 that he believed Tesla's energy business could one day be comparable to that of making electric cars.
For Musk, the benefits of entering the Texas energy market can also be personal. He can drive a Texas car. Air-conditioned electricity sold by another company within its own company. He watched one of his company's rockets take off in Texas.