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| Snapchat defines its approach to misinformation |
Snapchat has released an updated screenshot of its ongoing efforts to combat the spread of misinformation. It also provides insight into how it compares to other platforms and why it uses a unique and personalized approach.
Although Facebook and Twitter are working hard to contain the problem of misinformation, especially regarding the side effects of a vaccine during the coronavirus pandemic. Snapchat has barely engaged in discussions about itself. With its alternative to social networks, it can provide a framework to better manage the dissemination of information in this regard.
The app says it has been successful in dealing with misinformation and security as its design aims to maintain close communication rather than broadcasting it to the public.
He explained, "Snapchat was originally designed to help people talk to close friends, not to give them the ability to send messages through the app. And that's from a trusted and unambiguous source."
The app's unique features offer some advantages in this regard and also provide an important glimpse into the differences in Snapchat marketing.
Snapchat defines its approach to misinformation
The app says: We don't allow uncensored content to be posted quickly via our app. We do not offer uncensored open feeds in which uncensored individuals or editors may post false information.
The general summary method aims to promote content that generates the most engagement and encourages misinformation. This point has been emphasized over and over again.
A 2018 study by the Massachusetts Institute of Technology found that fake news is 70% more likely to be republished than true reports.
However, the depth of retweeting hoaxes on Twitter is 20 times greater than the depth of facts. Another study published last year found that Facebook directs a lot of traffic to unreliable news sources.
Hollywood gossip magazines have turned the entire industry around long stories, even clearly fake ones, because sharing controversial things is more interesting and exciting than people's everyday lives.
If new policies and health information are added to the same framework, the consequences will be dire and catastrophic.
The application avoids this situation by intentionally not presenting the overall performance. This reduces the motivation for topics that are controversial or looking for likes and comments.