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| Should Qualcomm Worry About MediaTek's Medium Processors |
Qualcomm is the leader in smartphone processors. During the same period last year, the company dominated the market for mid-size cellular processors, but now the situation is different.
Qualcomm released the mid-range Snapdragon 765G chipset and the flagship Snapdragon 865 chipset. In the previous year, regular processors were very successful and featured in many top mobile phones. Like the Pixel 5 OnePlus Nord.
Now, a year later, it looks like MediaTek has a lot more to offer. This has already happened on the Dimensity 1200 chip in the Reno 6 Pro, OnePlus Nord 2, Poco F3 and other products.
Qualcomm and MediaTek competition
There is no doubt that your media has changed a lot from the past. In the past, users avoided using processors due to issues such as heat buildup and poor performance. But when the Dimensity chain started supporting 5G networks, those issues disappeared.
Currently, the Dimensity 1200 chip is in strong competition with the new generation 765G Snapdragon 780G. Despite the similar performance of these two market segments, MediaTek has another competitive advantage, which is its premium pricing.
Thanks to MediaTek's efforts, we were able to deliver an excellent treatment in 18 months. These processors are well priced, but they can still compete with the best mid-range Qualcomm processors. The situation has developed to the point that most of the well-known mid-range Android phones are currently using Taiwanese MediaTek processors.
MediaTek's success is reflected not only in the number of premium mobile phones that rely on its processors, but also in the opinions of experts. This is also reflected in the company's numbers and results.
MediaTek achieved an estimated growth of 143% compared to the same period last year, which is the company's business in the field of indoor smartphones. One of the factors that helped MediaTek achieve this growth is its focus on supporting 5G networks and processors.
Competition in the category of leader
And MediaTek and Qualcomm don't just invest in smartphone chips. Qualcomm has also invested in the development of automotive chips, the Internet of Things, voice, and wearable devices. MediaTek is also investing in similar areas.
On the other hand, MediaTek suffers badly in the US market, especially the North American market. Several mobile phones use MediaTek processors and have had great success in this market, including the Galaxy A32 5G. However, the major companies involved in MediaTek such as Xiaomi, Oppo and Vivo are not very present in this market.
What happened between the two companies in the competition in the middle category will be repeated again, but in the first category. Because MediaTek will compete in this category with a new manufacturing precision of 4nm and based on the latest available technology.
In the competition between the two companies in the Leader category, MediaTek is said to have achieved excellent results in the mid-range category. This is because Google will rely on its Tensor processors, so Qualcomm will lose an important customer.