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| Instagram is testing ads in store tabs |
Instagram increased its investment in e-commerce by launching a new advertising product called Instagram Shop Ads.
The company is currently testing the new format, which includes single image and round image display options. Before expanding to other markets in the next few months, this is a collaboration with a select group of US advertisers.
The company first launched the Instagram store last year as part of Facebook's extensive efforts to make its social platform an online shopping destination with a complete payment experience. It's not just a place to connect with friends and follow your favorite brands, it's a place too.
This kind of initiative also leaves room for Facebook's advertising model, where brands that want to engage with consumers can pay for expanded reach.
The company said that like other advertising products on the platform, Instagram store ads will be published in an auction-based form.
The ads will only appear on mobile devices because the Instagram store tag is only available on mobile devices.
However, the number of ads that individual consumers see depends on how the platform is used and the number of people shopping in their Instagram store tab.
The company plans to monitor consumer sentiment for the time being to help balance advertising and content.
Instagram is testing ads in the Instagram store
The platform initially worked with US advertisers who tested products and provided feedback. Including Away, Donny Davy, Boo Oh, Clare Paint, JNJ Gifts, DEUX, and Fenty Beauty.
These brands include some of the most popular product categories that users of the platform are happy to purchase. Including beauty, home decoration, pet supplies, travel, etc.
The company did not provide any information about the exact period of the notification. However, she said there are plans to roll out the new ad formats in markets outside the US in the coming months.
The Instagram Store Tag is one of the most controversial additions to the app in recent years. Replaces the Common Activity tab in the bottom navigation. This change appears to leave the app receiving more commercial rewards than in the past and has alienated some users.
As Instagram loses its roots as a photo-sharing platform and adds other new features like reels, the creative community is exploring its possibilities.