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| Facebook is restructuring its advertising platform with a focus on data protection |
Facebook established its current glory through its advertising platform. The company's strong ability to track users also helped, but this has not been seriously criticized for violating user privacy.
Hundreds of engineers in the company are currently redesigning the advertising platform. This includes paying more attention to users' privacy and reducing the collection of their data.
This movement could completely change the shape of the Internet economy. Basically it depends on advertising and positioning. However, these initiatives are still in their infancy.
Rebuilding Facebook's advertising system
Facebook is looking for new ways to target ads more effectively without compromising privacy. The ideal form of these methods is to use ads that really matter to them, to engage users without being followed or compromising their privacy.
Advertising based companies are facing a lot of resistance these days. It all started with the recent iOS update that allowed users to block apps from tracking them.
On the other hand, Google is not much better. The European Union plans to ban small ads in the same way, and the ban will be part of the Digital Services Act. Outside of Europe, the Biden administration in the United States has begun to legalize and monitor the behavior of companies in tracking and monitoring users.
The company's reorganization can be described as a declaration of surrender, especially after the company launched a large-scale campaign urging users to avoid blocking the iPhone tracking app. .
The company's new directions can be described as a declaration of surrender, especially after the company launched a large campaign calling on users to avoid banning the application from tracking them on the iPhone, and the company accused Apple of harming small business owners with this feature.
The most important way to achieve ad-free privacy and information security is to avoid sending user data to the cloud. Facebook will use technology to analyze user data on their personal devices.
The results of these scans are then only sent to Facebook's servers, but the identity of the device performing the scan is not revealed. Therefore, the identity of the user and the confidentiality of his data are protected as much as possible.