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| Chinese game developers target consoles after ban is lifted |
Home game consoles have been banned in China for 14 years. The ban includes PlayStation from Sony, Xbox from Microsoft, and many other platforms.
China suddenly lifted this ban in 2014, opening up a huge market for Chinese game developers. Previously, such pallets could be sold illegally in the country. However, the difficulty of obtaining it makes it unnecessary to develop games for it.
In contrast, Chinese game developers are significantly better at developing games for platforms such as smartphones and PCs themselves, because these platforms are already available. Currently, after the ban is lifted, Chinese companies are focusing on the home gaming platform market in China and even around the world.
Chinese gaming platform
The big Chinese gaming companies like Tencent and NetEase are currently focusing on this market. Previously, Sony, Microsoft and Nintendo officially launched their latest platforms in the Chinese market.
The Chinese market is full of opportunities. Frank Mingbo Lee, founder of Scalpel Studio at Tencent, said the studio is developing fringe first-person shooter games for PC and PlayStation platforms.
In 2020, the market value of hardware and software for home gaming platforms is expected to reach $1.84 billion, and this market is expected to reach $2.46 billion in 2025.
While these amounts are relatively large, they are very small compared to the Chinese smartphone gaming market. In 2020, it will reach $29.2 billion.
The global home gaming platform market is expected to reach $49.2 billion, and this revenue is expected to account for 28% of the global video game market. This is a conclusion based on market research published by Newzoo.
new market
Although domestic gaming platforms were banned from 2000 to 2014, the Chinese welcomed the return of these devices and bought them at high prices.
On the other hand, Chinese game developers are developing games for the global market rather than the Chinese market. One such example is the boundary theorem mentioned above. Large Chinese companies involved in gaming are also paying attention to this rapidly developing field.
Under these companies, NetEase is developing a game called Naraka: Bladepoint that can simulate the Fortnite gaming experience. Except for Tencent and its gaming subsidiaries. The company announced the opening of offices for TiMi studios in Seattle and Montreal, with a focus on home gaming.
Chinese studios want to compete with their foreign counterparts in game development. Use standardized tools, create advanced production processes, and invest in large teams.
Chinese studios want to make sure they can produce high-quality games on a large scale, provide a competitive advantage, meet gamer development needs, and be competitive.