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| Apple prepares to launch new MacBook Pro |
There are reports that Apple's long-awaited new MacBook Pro models have gone into production, fueling rumors that Apple Silicon will launch before the end of the year.
The 14-inch and 16-inch MacBook Pro models are the next models that will receive Apple's home chipset.
The company aims to improve hardware design and ditch the MacBook Pro aesthetic that has lasted for generations.
This includes the new ports and Thunderbolt. SD card readers long lost by photographers and MagSafe charging ports can also be recovered.
The company is said to be using a small LED screen for display. We've seen the success of this screen technology in the latest 12.9-inch iPad Pro.
The device is expected to have the M1X chipset, which is a more powerful version of the Apple M1 in the current MacBook Air, 24-inch iMac, and Mac mini.
Previous leaks suggest that the device may be launched by September 2021. A new report from DigiTimes adds to the credibility of this date.
Mass production of these devices has now begun, according to the site's supply chain sources. The company plans to produce 600,000 to 800,000 new MacBook Pros from August to November.
Apple is said to be optimistic about hardware sales, confirming that the company expects to sell 23 million MacBook Pros by the end of this year, up 15% year-on-year.
Apple prepares to launch new MacBook Pro
This is not an easy task. Like other tech companies, Apple faces challenges in the decline of the semiconductor industry as it tries to recover from the height of the pandemic last year.
Although Cupertino appears relatively unaffected by this deficiency for some time. But executives acknowledge that the shortage is still being felt.
Small LED display technology is believed to have caused some problems as well. Although both the newer iPad Pro models use display technology. But the smaller iPad Pro will do without it.
Whether production and screens meet Apple's display standards has long been an issue in the supply chain.
The company last week released several ground-breaking products to its Eurasian database, including Macs and smartwatches.
Although the registration only includes the model ID, it will most likely be the upcoming MacBook Pro and Apple Watch Series 7.
If the company decides to put a new laptop on the market, the demand is expected to increase.
The company has reportedly invested more than $200 million to increase production capacity for small LED screens for laptop computers. It is also actively expanding its efforts to find more suppliers for its supply chain.