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| Twitter shuts down its fleets in August |
Twitter has announced that fleets are closing and the full-screen Tweet feature at the top of the timeline will expire in 24 hours.
After being widely introduced eight months ago, the temporary tweet format has been discontinued due to low usage.
Read also: What is the Twitter Fleet and how do you use it?
Fleet launched the platform in November 2020. This feature allows users to post full-screen photos, videos, reactions to tweets, or plain text that disappears after 24 hours.
Fleet only emerged years after Snapchat, Facebook and Instagram offered their users similar options.
Starting August 3, users will see a real-time voice chat room from Active Spaces-Twitter at the top of their timeline.
And use other Fleets camera editing features to update your traditional tweet writing position, such as: b. Format text and GIF stickers on photos.
The platform's decision to stop using Fleets was to admit that the feature wasn't working, and the company had yet to figure out how to get people to tweet more.
The platform has worked hard for years to attract new users to post regularly instead of just consuming other people's tweets.
The float function is a copy of the history function. It is a popular social media format developed by Snapchat and promoted by Instagram.
Twitter deactivates fleets
"We hope the fleets will help more people join the discussion on the platform," the company said in a statement. However, since we introduced Fleet to everyone, we haven't seen an increase in new people joining the conversation through Fleet.
The feature is surprisingly removed now that the platform rolled it out to everyone in November and began testing ads among Fleet last month.
At the time, the company described these ads as experiments conducted by a group of advertisers. It's not clear if these full-screen ads will appear in other parts of the app in the future.
"If we don't improve our methods and turn off features from time to time, we won't take a big enough opportunity," the company added. As there are better ways to help Twitter users, we will continue to develop new ways to join conversations, listen to feedback, and change direction.