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| Instagram expands Reels video to 60 seconds |
In an unexpected update, Instagram announced that the swipe length limit has been increased from 30 seconds to 60 seconds for all users.
This update also adds a sticker label function on the reels that can transcribe audio into text.
Sticker stickers are currently available in some English-speaking countries. But the platform will soon be available in other countries and languages.
Instagram tried to increase the length of Reels' videos for a while. This happened after the first period was increased from 15 seconds to 30 seconds in September of last year.
With TikTok now allowing longer clips (up to 3 minutes) to be uploaded and short YouTube clips can be up to 60 seconds long, it seems only a matter of time before the Facebook-owned platform follows the trend.
A video streamed to the typical platform can be up to 60 seconds long. You can also upload a 15-second video to Stories. An hour-long clip via IGTV (when downloaded from the Internet).
This allows more users to create longer clips or repost the same posts they uploaded to TikTok and YouTube Shorts.
Instagram supports 60 seconds of scrolling
Compatibility with other similar options allows the platform to accept more cross versions to provide the reels with more content. But it can also offer a more popular experience across apps.
If you are planning to post your short video, you need to make sure that there is no watermark because Instagram will punish you with restricting access.
This update helps the platform to offer more content to be shown on the reels, making it a more attractive option.
It also helps in getting more calls between the different elements of the app. Instead of keeping different types of videos in separate collections.
The platform considered this approach as it is currently trying a new display format similar to Tik Tok for the crawl page. It collects all content in one form.
This helps improve application discoverability and deliver more videos of the platform's algorithms, while further simplifying the user experience rather than isolating every part.
Facebook's own platform did not specify the performance of Reels. But Adam Mosseri said in January: We have to be honest, TikTok is the leader.