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| YouTube adds an option to provide channel performance information |
YouTube has added a number of new analytics tools to help YouTube users better understand video performance, channel subscription growth, specific sales impact, and more.
The platform provides information on new members showing the total number of active members during the period you selected.
It is important to note that New Member Insights is a feature for channel members, not for subscribers who follow your channel but can watch your videos for free.
Channel membership allows viewers to pay a monthly fee to join your channel and get exclusive membership benefits like badges, emojis, and other merchandise.
As YouTube explains, when creators come to us and tell us about membership, they usually ask how membership has changed over time. Each video helped me gain or lose more members than usual. Will this help me remind my audience to become a paid member?
You can also view data for the total number of active members, the total number of members added, and the total number of members lost over a period of time. This feature provides more information about how you can continue to work hard to increase membership or how your video affects membership.
YouTube also provides a list of other channels that viewers watch and other videos that viewers watch on their mobile devices.
These two menus are currently available on the desktop. But it's now also available via the Mobile Audience tab.
YouTube makes explaining video performance more straightforward in desktop analytics as well.
New options for YouTube:
Channel administrators can now see raw interpretations of the data provided, which should provide more context for content management.
YouTube also added more information about changes in sales and highlighted potential changes in audience areas.
As YouTube explains, if earnings go up or down because viewers move to countries with higher or lower CPMs, we explain.
Changes in tax laws and procedures have different effects on YouTube's revenue. To create more transparency about these impacts, the platform is now trying to provide more specific data about the regional impacts of your operation.
YouTube has added a new view of engagement metrics that shows votes and likes for popular posts on the channel over the past 28 days.
The new options are basically tweaks and improvements to the available tools. However, it helps provide a more accurate context for channel performance and how to adjust your strategy to accommodate larger changes.