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| WhatsApp makes chatting with businesses easier and faster |
WhatsApp is also still important to many companies and other companies when it comes to data protection issues.
The messaging service hopes to make these transactions faster and easier by updating the Business API.
As part of the F8 campaign, Facebook has revealed some updates to the WhatsApp API to improve the experience.
WhatsApp now has more than 2 billion users worldwide. But the business endeavors aren't huge, and more than 175 million people use WhatsApp Business accounts to send messages every day.
This news came after Facebook announced that its Messenger API is generally applicable to the Instagram platform.
The move is part of a larger series of announcements aimed at making it easier to do business on all platforms.
Consumer services are at the heart of Facebook and its many apps, and billions of people use them to stay connected, chat, and understand everything that matters to them.
But Facebook is gradually building a large-scale and profitable business infrastructure around these engaged audiences.
This infrastructure is activated by advertising. But it extends deeper into marketing, customer service, workplace productivity, and purchasing.
Facebook has fixed the WhatsApp commercial issue:
Facebook is trying to solve the problem of WhatsApp Business, from setting it up to responding to different types of messages.
The time taken to create a WhatsApp Business account has now been reduced to five minutes. And Facebook can easily use the account after setting up the account.
The company can react faster to incoming messages. You can now send messages to those who are logged in, for example about stock availability.
The company offers the ability to create up to 10 pre-written letters for companies that use the customer service tool to reduce response times. You can also set up the reply button to provide pre-filled and welcoming responses from customers.
In addition to WhatsApp messages, Facebook has added another tool to Messenger, the login connection.
If a company integrates Facebook login, users can log into their app or website with their Facebook data and then talk to the company via Messenger.
This means that users can follow any conversation from one place. It also gives the company access to tools it has built for conversations on Messenger.
According to Facebook, tests of the service showed that 70% of users use the login tool.
Additionally, Facebook has clarified that this beta is now closed. But it will be more widely available in the coming months.