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| Twitter launches paid weather information service |
Twitter launched its first official paid news service this week and launched a new weather news service called Tomorrow, which provides the latest weather information and stats for a monthly subscription.
Provide weather information for a specific area tomorrow, respond to general use of the platform and stay up to date with the latest happenings.
Tomorrow uses all the new creative products from Twitter like the Revue newsletter, paid newsletter, and Live Audio Room that have restricted spaces.
The project was led by meteorologist Eric Holthus, who worked with a team of climate experts starting in a few states in the United States to provide local weather information.
Tomorrow offers local newscasts, offline bad weather voice chats, original news with a focus on climate justice, and paid services that allow people to ask an unlimited number of questions.
"This is a revolutionary weather service at a revolutionary time in history," Twitter said.
The project started with a vision of 16 North American cities and engaged 18 local meteorologists to create free, members-only content.
The team consists of about 30 climate editors and four part-time editors. However, Twitter plans to expand the Tomorrow team over time to cover more regions.
The service is designed to cover other countries/regions with high Twitter usage, many of which do not provide access to these detailed weather resources.
Twitter and tomorrow:
At launch, Tomorrow paid $10 per month and offered subscribers:
- To be able to ask an unlimited number of questions to the meteorological team and get a guaranteed answer.
- Weekly newsletter for members, full interviews.
- Early access to original podcast episodes and long press.
- Discounts on tomorrow's merchandise and other exclusive member offers.
- 1% of the members' total income is used to support sanitation institutions.
With these messages changing so rapidly every minute, it makes sense to open a platform-wide weather channel, according to Twitter.
"The weather is our best option," she said. Some of the biggest parts of the conversation on Twitter relate to dangerous events like hurricanes, floods, and fires.
For example, during Hurricane Sandy, Holsas said my Twitter followers went from 5,000 to 150,000 in one week.
"At the same time, I interpret the weather information simply in plain text," he added. I also got to know the people who needed me at the time.
Holthus anticipates that the service will be available in most of the 50 media markets in North America by the end of 2021. In 2022 it will expand internationally to India and Brazil.
On the other hand, users can request information by email. But in the future, Twitter wants to use Revue and is still developing new functionality.