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| Netflix launched the e-commerce site Netflix.Shop |
In order to drive more sales with customers, Netflix launched an Amazon-like e-commerce store called Netflix.Shop.
The online store lists a range of clothing and collectibles related to Netflix shows, including the Yasuke animated series and the French mystery movie Lupine.
Netflix has announced that it will be adding new products to the store each month related to other original shows, including exclusive Stranger Things.
Connecting to Netflix, Netflix is a new and exciting destination that combines curated products and rich storytelling to deliver a unique Netflix shopping experience.
Items in-store include jackets, some of which cost $82, and T-shirts up to $55.
“Netflix.Shop regularly offers exclusive limited editions of premium quality apparel and select lifestyle products in connection with our shows and brands,” said Josh Simon, the company's vice president of consumer products.
Products debuting this month include streetwear and action dolls inspired by the Yasuke and Eden animated series, as well as limited-edition lupine-inspired costumes and accessories in collaboration with the Louvre.
Simon added, “We are thrilled to offer fans a new way to connect with their favorite stories and introduce them to the next wave of artists and designers harnessing the power of storytelling in all its forms.
The company said its stores will be listed first in the United States and then expand to other countries around the world in the coming months.
Netflix-branded products have appeared in physical stores around the world, including trusted partners like Target in the US.
But Netflix.Store is adding new online items that are not available anywhere else.
Netflix launches e-commerce site:
With 200 million users worldwide, Netflix is the largest streaming service in the world and is known for its hit shows. However, it is facing increasing competition from companies like Disney+.
Disney+ launched a new channel in February to offer a wide range of content to older viewers. Try to show that this isn't just for kids.
Since Netflix does not host ads on its platform, it relies on monthly subscription fees to generate revenue.
After a slight increase in paid subscriptions, Netflix's stock price fell more than 10% in late April.
From January to March of this year, nearly 3.98 million people signed up for the service. This is a fourfold decrease compared to the same period last year.
It seems that Netflix is increasingly keen to stop streaming. A recent survey sent to customers found that the company is testing a new add-on service called N-Plus.
N-Plus offers behind-the-scenes content for its TV shows and movies. Add podcasts, user-created playlists, company videos, etc.
Research shows that N-Plus can also contain some kind of encyclopedic database similar to Wikipedia or IMDB.
In the survey, users were asked what they think of this service called Future Internet Space.
Netflix has done little to sell itself to existing subscribers, raise prices, and limit password sharing.
Since March, Netflix has been testing a feature that requires viewers to confirm that they live with the account holder.
This is done by entering the details in an SMS or email to the owner. This is used to restrict the issuance of passwords.
Security professionals have welcomed the move to increase security by reducing the possibility of credit card information falling into the wrong hands.