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| Lincoln promises electric cars by 2030 |
Lincoln reiterated some of Ford's all-electric commitments, with the automaker announcing that it will electrify its entire line of cars by 2030.
The company also promised that half of global sales by 2025 will be zero-emissions vehicles.
On the other hand, Lincoln will launch its first fully electric car next year to celebrate its centenary.
Ford has pledged to invest $30 billion in electric vehicles to become fully electric in Europe by 2030.
This ambitious strategy called Ford Plus allowed the American auto giant to try to catch up with rivals General Motors, Volkswagen and Tesla in switching to electrification.
In May of this year, Ford announced that it would develop all-electric versions of the Explorer and Lincoln Aviator SUVs.
In addition, there are electric car platforms designed for full-size trucks, all-wheel drive and rear-wheel drive models.
Lincoln said the electric target belongs to the Ford Plus class. The company plans to use the EV platform for several models of four all-new all-electric vehicles.
This string of announcements, including connected rides and technology upgrades, was launched after Lincoln decided to phase out electric SUVs due to complications from the pandemic.
Lincoln and Power:
In addition to the electric switch, Lincoln is also making major technical upgrades to its product line. Plans include Lincoln's intelligent cloud-connected vehicle system, which can provide software updates for batteries, power supplies, and computer systems.
Newer models equipped with Ford's Sync 4 infotainment system are constantly updated via the Lincoln Enhance platform.
That includes the Lincoln Nautilus, which will be updated for the first time this summer, including improvements to the navigation system, Apple CarPlay and digital operating instructions.
Later this fall, an additional update brings improvements to the Amazon Alexa digital assistant.
In addition, the company will soon launch ActiveGlide, a hands-free driver assistance function that applies only to individual sections of the highway.
Previously, Ford introduced the vehicle's BlueCruise technology to the Ford Co-Pilot360 via the Snyc 4 software update in the second half of the year.
Just like the Super Cruise, Ford's capabilities can operate 100,000 miles of highways in the United States and Canada.
In addition, Lincoln plans to equip its future cars with a new digital platform powered by Android Auto.
A renovation model is also in the works which will allow homeowners to change the functions of display, lighting, massage, sound and even fragrance to improve their health.
Lincoln has partnered with Calm, a meditation app, to provide exceptional customer service for a year with the Lincoln Way app.