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| Instagram pushes to expand reels ads |
Instagram continues to expand Reels ads, and the new format is available in all regions.
"After testing in select countries, we will be publishing Reels ads around the world," Instagram said. Reels is the best place on Instagram to connect with people who don't follow you and discover brands and content creators.
These ads can help businesses target more audiences and enable people to discover new content from brands and YouTubers.
Reel ads are shown in full screen mode and played between reel videos. As with standard reels content, these ads will appear again for up to 30 seconds. People can comment, like, view, save and share Reels ads.
It is difficult to determine the effectiveness of the new format because it largely depends on the design and interaction of the advertising content.
For example, Tik Tok ads work best when a vehicle appears so that users don't immediately scroll when they appear.
It's definitely hard to enjoy short videos. Find it out.
No other platform can effectively embed ads in short videos, as users can easily skip ad posts without choosing whether to include them mid-stream or pre-roll.
Perhaps Instagram hopes to get at least positive results from its advertising partners from this new format.
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Instagram first launched Reels ads in India, Brazil, Germany and Australia in April and then expanded to brands in Canada, France, the UK and the US later that month.
This expansion is part of Reels' larger monetization campaign that aims to create a more sustainable ecosystem for Reels and ensure that the efforts of content creators are rewarded by Reels. However, the true value of the format may take some time and testing.
Instagram has not shared any official data about the use of Reel, but the Instagram manager noted that these options are increasing in terms of number of shares and number of consumers.
The platform also mentioned that Reels has seen a definite increase in usage in India, where TikTok was banned in June last year.
According to a recent report, users now spend more time on Tik Tok than on Instagram. This has caused Facebook to encourage the use of roles more because it wants to discourage its users from roaming.
With this constant pressure, this can make Reels a good choice for advertising, but individual results can vary and the format can change over time.