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| Facebook may launch a newsletter platform soon |
Facebook hopes to launch Bulletin, a newsletter subscription product similar to Substack, in late June.
Substack makes email communication the standard. Then Twitter acquired a competitor to Substack and launched its own version.
Now it's Facebook's turn as the social network is ready to sign up for its newsletter.
The company plans to roll out both free and paid versions of the platform. Many of the early Facebook newsletters came from writers focusing on sports, fashion, and the environment.
There will also be a local information corner associated with the Company Information Program.
Advertising is about finding writers you love, reporting what interests you, and subscribing to get content in your inbox regularly.
Although the company is using Facebook to market Bulletin, the platform will not exist across the social network.
If you click on the ad link while using the Facebook app, the ad will open in a separate browser window where you can read articles or sign up for newsletters.
This is because Facebook wants to create its own brand of Bulletin, especially when readers and writers do not trust the company. The company also wants to avoid paying App Store commissions to Apple and Google.
Facebook enters the field of communication:
For the writers, Facebook will promote the platform to reach an audience of nearly 2.9 billion people and take advantage of its ability to target specific people to help them find paying readers.
Facebook is offering journalists a two-year contract with the option to terminate after the first 12 months in order for them to earn on the project.
It should be noted that the company does its best to avoid the writers' involvement in political affairs.
Facebook has already announced that it will invest at least $5 million to support local journalists who want to work with or start collaborating with Bulletin.
“We want to increase our support for journalists and freelance professionals who are building businesses and audiences online,” Campbell Brown, Vice President of Global Information Partnerships for Facebook, and The New York Times said at the platform's premiere of news.
"We're looking at ways to help them use the information products we make, such as news and Facebook subscriptions, and we're also developing new tools to supplement content that journalists find useful."
It's not clear if Facebook provides authors with the ability to make money by selling subscriptions in addition to paying. However, the company previously announced that it would not take any share of the subscription revenue generated by the book.
Substack charges 10% of the book's subscription fee while Twitter Review charges 5%.
The three companies told the writers that they could remove the email subscriber list if they left.
The newsletter producer coincides with CEO Mark Zuckerberg's new interest in helping the content maker's economy, which he talked about when announcing Facebook's plans to develop a range of audio products.