 |
| Amazon and Apple are the most valuable brands |
According to Kantar's global ranking, Amazon and Apple are the most valuable brands in the world.
But Chinese brands top the list of leaders and are more valuable than the major European brands.
Amazon maintained its position as the world's most valuable brand, growing by 64% to $684 billion.
After first entering the rankings in 2006, the Amazon brand, founded by Jeff Bezos in 1994, rose by $268 billion that year.
Behind Apple, which was founded in 1976, with a market capitalization of $612 billion, and Google ranked third with a valuation of $458 billion.
Tencent, the largest social media and video game company in China and the No. 1 brand in China, ranks fifth in the world, and Alibaba ranks seventh.
Al-Kontar said: Chinese brands are developing steadily and slowly and have made great strides. More and more companies are using their own advantages in technological development to prove their ability to match the major trends in China and the global market.
Five brands, led by Chinese e-commerce giant Pinduoduo, Meituan, Moutai, Douyin and Tesla, have more than doubled in value.
Tesla was founded in 2003 and has always been the fastest growing brand. It became the most valuable automotive brand, increasing its value by 275% year-over-year to $42.6 billion.
The best Chinese brands have consolidated their leadership position among the top brands in Europe.
Amazon insists on its position:
China accounts for 14% of the top 100 brands, up from 11% a decade ago. European brands made up 8%, down from 20% a decade ago.
The top European brand is French Louis Vuitton, who ranked 21, followed by German software group SAP, which ranked 26. The only UK brand on the list is Vodafone, ranked 60.
American brands dominate. American brands have grown faster over the past year. US brands account for 74% of the top 100 companies.
Thirteen new additions join the 2021 rankings, including Nvidia (No. 12, valued at $105 billion), Zoom (No. 52, valued at $37 billion), AMD (No. 57, $33 billion) and Spotify (No. 99, valued at $37 billion). 19 billion dollars).
Al-Kontar said: In 2021, the total value of the world's 100 most valuable brands increased by 42%. It set a new record of more than $7 trillion.
In addition, the accelerated growth of the world's major brands reflects the resumption of economic losses caused by the global pandemic.