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| Snapchat: Augmented Reality Is Changing Ecommerce |
Snapchat released a new report on how branded augmented reality tools are affecting shopping behavior and how augmented reality tools are changing the e-commerce process in a number of ways.
The report was produced in partnership with Publicis Media and included comments from more than 1,000 people between the ages of 13 and 49 from four markets (US, UK, France, and Saudi Arabia), which were then matched with industry information and comment. People who use augmented reality tools when shopping.
There are some interesting interpretations of the data, and here is a summary of the main points:
Snapchat indicated that the use of augmented reality is increasing and will become more and more influential in the future.
The study also found that more than half of the people who use augmented reality technology actively seek experiences with augmented reality technology. Most of the research is done through digital platforms like Snapchat via gadgets. The camera ran out.
Interaction with branded augmented reality experiences also increased the rate of purchase. Of the two-thirds of consumers who use branded augmented reality devices to shop, agree that they can be purchased after trying the branded augmented reality.
The more platforms add AR experience tools to more types of products, the more companies can adapt in different ways to these emerging trends and increase product awareness and awareness. In-app response now increases ability to use this option.
The key to these tools is to ensure that your brand's augmented reality experience reflects the real-world experience. Brands should always use the augmented reality experience to maximize these tasks.
This could render AR tools unavailable for many tools. However, other updated augmented reality gadgets (like shoe mirrors and clothing caps) still have instructions to help you make a purchase.
Research from Snapchat shows that augmented reality devices can have an impact at different stages of the buying process.
As Facebook develops new wearable augmented reality devices and the interest in e-commerce increases, this has led to more innovation in augmented reality. Users want more digital overlay and optimization capabilities. Functional tools, technology is now focusing more on the technique of their daily experience
Although the platform may lose the platform for the big players who have more resources to fully develop augmented reality, it is also developing glasses that support augmented reality and leveraging the experience of previous versions of glasses to turn augmented reality forward.