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| IPhone users are refusing to follow ads after iOS 14.5 |
Advertisers who rely on targeted ads to make money face the worst fears. Analytics data shows that after iOS 14.5, 96% of iPhone users have turned off tracking.
When Apple released iOS 14.5 late last month, it began implementing a policy called App Tracking Transparency.
In accordance with this policy, iPhone and iPad apps require user permission to use technology such as IDFA ID to track these users' activities across multiple apps for data collection and ad targeting.
The change has met strong opposition from companies like Facebook, which have demonstrated their own market advantages and generate revenue by using user data to target the most effective ads to these users.
Facebook went a step further and posted news ads on the site. This shows that this change not only hurts Facebook, but it also damages small businesses around the world.
Shortly after Facebook announced, Apple CEO Tim Talk attended a privacy conference and gave a critical speech about Facebook's business model.
However, Facebook and other companies have followed Apple's new laws to avoid being denied listing their apps on the App Store.
Some apps will display a screen explaining why you need to sign in before asking Apple to subscribe or cancel.
The new data comes from Flurry Analytics, a Verizon subsidiary, which says more than 1 million mobile apps use the data.
Flurry Analytics said it updates the data every day so that subscribers can see the trend.
According to data from 1 million apps, Flurry Analytics said, US users agree that it will only be tracked 4% of the time, while the tracking rate of global users is much higher at 12%.
Data from Flurry Analytics shows that iPhone users are refusing to follow a survey at a much higher rate than the survey conducted before the launch of iOS 14.5.
A survey showed that only 40% instead of 4% followed the order.
However, Flurry Analytics data does not separate numbers by application. Due to users' mistrust of Facebook, it is impossible to use this data to determine whether the numbers are inclined to subscribe to it.
There are some types of apps that iPhone users can trust the most, but this data is not available.