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| Google pledges not to make any exceptions to its apps |
Google plans to place third-party cookies on Google Chrome next year, in addition to Apple's Safari and Mozilla's Firefox browsers.
To replace the cookie system, the company has launched a new product called Privacy Sandbox.
The privacy protection mode allows advertisers to collect certain data without compromising the integrity of user data.
Google pledges that while others will impose restrictions on privacy, they will not create separate rules for themselves.
The company confirmed last week that it would not create back doors for its apps in the Privacy Shield.
The company's vice president of advertising, Jerry Decler, made it clear in a hypothetical marketing campaign that the company's apps were no exception.
He said: We use these privacy protection APIs for our ads and products to measure like everyone else, and we're not going to create back doors for ourselves.
Fear of Google:
In the past, due to Google's domination of the digital advertising industry, ad producers raised concerns that the new product would force them to adopt this standard.
In addition, the search giant can make this so that its applications that benefit from data collection are ignored even if the back doors are not used.
The company is testing FLoC technology to replace "Privacy Shield" cookies via Google Chrome.
FLoC researchers described this as a breach of user confidence.
In addition, the UK Competition and Markets Authority (CMA) has launched a survey to investigate the privacy impact of this new technology.
Therefore, it is not easy to convince all interested parties when Google officially introduces this technology.
After turning off the third-party cookie in the Google Chrome browser. The search giant has stated that it allows itself to collect and use personal data from the apps it owns and manages. However, he did not mention whether the browser was perceived as a proprietary app in operation.
Google is under constant pressure to get better results. To support this essential growth, you may need to rethink areas of opportunity that were previously considered elusive.
On the other hand, Decler emphasized Google's position on identity technology, which is used to track positioning and evaluate individual ads.
He said, "The cookies and other third-party identifiers that are being provided cannot meet consumer increasing expectations regarding privacy." This will not prevent the rapid development of regulatory restrictions. It is unreliable in the long run.