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| Amazon is taking advantage of the latest iOS update |
Amazon's ad campaigns are booming because the company's massive "other" business class is accounted for primarily (but not exclusively) by ad revenue, which rose 77% to $ 6.9 billion in the first quarter.
Apple's recent privacy changes make it easy for users to block advertisers from following them, which could lead to further growth.
Amazon has a lot of detailed consumer data, as of last month, the company said: Prime has more than 200 million members worldwide.
As changes to transparency in Apple app tracking come into effect, Amazon data could become a scarce and valuable commodity for marketers.
Apple's changes will make it easier for users to turn off tracking to help advertisers target ads or assess whether the ads are performing well or not.
While Amazon has to confirm this claim with its customers as well, it has nothing to do with the e-commerce giants.
When a user logs into the Amazon feature, whether or not the user is signed in, the company can track their app behavior, ads, clicks, or purchases.
Many people in the world of shopping see Amazon and its data-rich products as a reliable way to consistently access the data they rely on to target ads and measure impacts.
Amazon's close relationship with consumers means that Amazon can continue to gather activity across its various services.
When a buyer sees an ad on Prime Video and makes a purchase later, the company should be able to provide this information to marketers.
In this market situation, Amazon appears poised to expand its role in the advertising ecosystem and become an advertising powerhouse.
Even though ads lose the data that many subscribers rely on, the big companies still have data about what people do with their services.
Amazon's traditional ad products are not affected in any way. Since advertisers use Amazon private data, they will attract users to e-commerce companies' sites or applications.
When someone signs up for the next IMDb TV app, the data can then be used for marketing purposes through the Amazon app even if the user has not shared their advertising ID on the phone.
The company has not released detailed revenue information from its various products. However, experts believe that displaying ads off the site is only a small part of their ad campaigns.
It is estimated that 89% of Amazon's net digital advertising revenue in the US comes from advertising on e-commerce channels, which means that online advertising may make up the vast majority.
Retail multimedia solutions provide a way to gain more knowledge in a world where advertisers find it difficult to follow consumers on websites.
Due to the buying of ads, the advertising campaigns of the e-commerce giant are currently in full swing, and the company is also playing an increasingly important role in promoting branding, which can stimulate growth significantly.
Amazon said it is deepening its brand's advertising plan to give marketers the ability to take advantage of the Prime Video, IMDb TV and Twitch streaming platforms, saying that ad-supported video content now exceeds 120 million viewers per month.
Analysts are expecting Amazon to add audio ads soon as the company took the next step in announcing its podcast last month.
By allowing brands to purchase ads in addition to audio content, the company can leverage the recent acquisitions of budding podcast company Wonderery and its ad-supported service, Amazon Music, to increase ad revenue.
Amazon is also committed to increasing awareness of its e-commerce platform by showing sponsored video ads in search. This is a valuable tool for companies large and small that sell products on Amazon.